The Job Interview: Preparation Leads to Job Offer


To many job seekers, the interview is the most difficult part of the job-seeking process.  In fact, it is the most crucial point in deciding whether you will be offered a job and it is extremely important that a tremendous amount of thought, research, anticipation and preparation are put into your upcoming interview.

Let’s face it:  When you are in a final interview situation, you are probably one of a handful of candidates who are being considered.  You, like the other candidates, have proven that you match the requirements of the position; in other words, any of the finalists probably COULD do the job.  But at the interview, the hiring manager is now trying to determine other things that will identify the ‘unspoken’ qualities and differentiators that will help them decide who is the best fit for the team.

Before the interview

There’s a sweet spot you want to aim for in any interview – it exists between desperation and arrogance – it’s called ROCK SOLID CONFIDENCE

If you make it to the interview stage, there are several things that you want to do to prepare.

Give yourself an inner-pep talk to get yourself motivated and excited about the interview opportunity; there’s a sweet spot you want to aim for in any interview – it exists between desperation and arrogance – it’s called ROCK SOLID CONFIDENCE!  You only get there by believing in yourself, adequately preparing for the interview and having solid examples from your qualifications, your past experience and your accomplishments that demonstrate your relevance and why you are the best person for the job.

In any interview, you want to feel as if you have confidence and are in control of demonstrating why you are the best fit for the job.  The goal for any interview is to make it more of a relaxed conversation than it feeling like its ‘them against me’ where they are rattling off pre-written questions and simply copying your answers down.

Think about it: if you’ve ever interviewed somebody for a job, you know how challenging it can be, but also how refreshing it is when the right person comes along and confidently demonstrates all of the traits you are looking for in that new employee.

Eye contact, body language, consistent and precise answers to questions all help you to engage the interviewer.  Relax, but try not to drone on and on as you answer a question; often that shows a sign of desperation in trying to make your answer ‘fit’ the question.  In addition, as one HR executive recently told me, “If they are boring to me, it’s a good sign they will be boring to my important clients.”

Most importantly…  SMILE!  A smile is disarming not only to the interviewer but it also helps you to relax.

Here are five tips to help you prepare for the interview:

1.) Re-read the job posting, your resume and cover letter.  This will immediately get you thinking about how your qualifications and background are connected to the job you’ve applied for.
You obviously impressed the company by being able to connect your background to the job requirements as spelled out in the job posting. Now, you have to make this same connection in one-on-one, person-to-person interview.This is a critical element!

One recruiter I talked to compared it to reading a really good book and then being disappointed by the movie that was made from the book.  In other words, translating what is on your resume to your live interview must connect the expectations you’ve set on paper to how you now present yourself in person.

2.) Research.  This will show you understand their company, their industry and connect how your background adds value to their mission.
There are literally dozens of research tools at your fingertips to gain a full understanding of the company you are applying to. From the company’s website, to online news sources that give you the latest news about the company to industry reports that can help you put their organization into context of the industry they operate.

At the interview, while there won’t be an expectation that you are an expert in their business, you should be able to talk intelligently about the company. You should also be able to show WHY you want to work for the company and how your skills would add value to the company. Having a thorough understanding of their business is one of the only ways to make that authentic connection between your background and their business.

As one HR recruiter told me, “It’s an automatic ‘F’ if the job seeker doesn’t have a solid grasp of our company and what we do. There’s no good reason for this and it demonstrates they have little to no ambition if they can’t do some simple research on us.”

3.) Practice answering the question that you will be asked at every interview: “Can you tell us about yourself?”  This will allow you hit the highlights of your qualifications and experience and allow you set the direction of the interview from the beginning.
The way you answer this question can put you in the driver’s seat for the rest of the interview. It is your first and most important opportunity to give a short synopsis showing the chronology of your career and most importantly begin highlighting and tying the relevance of your experience to the job you are applying for.

4.) Anticipate the questions that will be asked of you and practice answering them.  This will help you connect your qualifications to the job posted and control your strengths that YOU want to get across during the interview.
When you read a job posting, you can tell there are probably five critical things in terms of both the job description (what you will be required to do) and the requirements of the position (experience/skills required for the job). You should be fully prepared to talk specifically about your past qualifications and specific experiences to show how they are relevant to the job you are applying for.

Consider asking yourself, “What are three-to-five good reasons why I’m the best fit for this position?” File these reasons away in your head as they are your mantra throughout the interview – the things you want to get across during the interview. You also should have examples from your past work (past projects, accountabilities, accomplishments) connecting how your qualifications are matched to the job you are applying.

At the end of the interview, there will be a question of you, “Is there anything else you’d like to add?”  At this point, think through the things you wanted to get across that prove you are most qualified for this position. Were you able to connect them to the job you are applying for?  If not, now is the time to summarize for the interviewer why you believe your qualifications, background and experience are best for the position.

One successful job seeker I coached told me, “When I really started anticipating obvious questions, I found myself more prepared for the interview.  In the past, some of the questions left me feeling like the proverbial ‘deer in the headlights.’ Truly thinking about how I would answer questions gives me a lot of ammunition in terms of putting my qualifications and accomplishments on full display and a side effect was that I developed a deeper passion for the position which also helped me convince the employer I was the right person for the job.”

5.) Conduct a mock interview with a friend/mentor.  This will help you practice and refine your answers speaking out loud in front of another person.
Write down the questions you have anticipated that you might get asked and have a friend ask you the questions to practice your answers. Have your friend critique you. Are you getting the main points you want to get across? Are you engaging? Are your answers concise, clear and understandable?

Remember, being prepared for the interview is one of the most critical parts of ‘acing’ the interview and getting a job offer. It helps you relax, and you enter the interview with a great deal of confidence.

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Take Control of Your Life. Take Control of Your Career. Time to Decide?

There seems to be a common thread amongst the hundreds of happy and successful people I’ve interviewed over the years.

Generally, they all spent a great deal of time – many years in some cases – envisioning what their happy, ideal life looked like.  They used to think about what it was they really wanted to be doing in their work, the types of dreams they had for their life, the kind of relationship they wanted or what their world would look like if they actually took control of their finances.

But they also all remember the exact moment when they made the leap from dreaming and envisioning what it was they wanted in their life to deciding to go for it.   And yes it was scary.  And yes it was fraught with risk.  And yes there were naysayers in their lives that said “IT WILL NEVER WORK!”

But they had a greater fear of an unfulfilled life.  They had more anxiety of growing old and unhappy.  They had less concern about what others were saying and more concerned about looking themselves in the mirror every day knowing that they didn’t at least try to follow their dream.

The red-hot fire in their gut overcame the cynics.  The risk was worth the chance if it meant they could live a life happy and fulfilled – to live the life they dreamed.

Are you more consumed with thinking about living a life of potential then actually doing it?  Is fear holding you back?  Fear of jumping out of a comfort zone, even though in your heart of hearts, you are are not comfortable at all?  Are you full of anxiety about what others might think if you choose to follow your dream?

Once you decide – and I mean really decide – to follow a dream of being happy, of achieving success in your life and of living the life you really want, you will see that everything else falls begins to fall into place.  There is a new found sense of confidence, determination and excitement.  You’ll realize that there are other people and helpful resources that will guide you to get to where you want to go.  You’ll see that any risk you worried about can be managed by through reasonable and measured steps you can take to reach your goal over a period of time.  You’ll also come to understand that the greatest fears and anxieties were really self-fabricated; in other words, you’ll be amazed at how much will power and self discipline you really have to accomplish amazing things.

But first, its time to decide.

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Touch Points.

One of the most common strategies in successful branding is to develop a believable brand promise that creates a positive perception about a product in the eyes of the targeted audience the product seeks to influence. Through that perception, the brand will trigger a response from the targeted audience, which, if successful, will initiate a ‘trial’ of the product.

If, through the trial of the product, the product lives up to the brand promise that initially influenced the audience to action, then the audience will repeat their behavior and ultimately, if the product continues to deliver on its promise, will create the ultimate in branding success – brand loyalty.  

At each stage – trial, repeat and loyalty – there are specific marketing touch points the brand is using to connect to and influence its audience.

And as a ‘product’ in the marketplace of employment, we also have the power to create our own brand promise and influence the perception of ourselves in the eyes of a targeted audience – in the job seeker’s case, the audience being a potential employer.

The resume, the cover letter and the interview are the three most common touch point opportunities a job seeker has to influence an employer’s perception and opinion.  The job seeker wants to persuade the employer that they match the requirements of the job posting in every way – from the experience, the talents, the qualifications, the skills and expertise; and prove that they will add value to the company and to the department.

In most cases, it is not too difficult to interpret the job posting to determine the most essential requirements and skills the employer is searching for, but in each stage, it is up to the job seeker to connect their relevance to the job posting’s requirement.

The resume and the cover letter are the first touch points and it is up to the job seeker to make the connection from the job posting requirements to their ‘brand’ in order to influence an employer to contact them.

The interview is commonly the most difficult part for job seekers.  It is at this point where you must translate in a person-to-person conversation the elements of your ‘brand promise’ that came across in the resume and cover letter that influenced the employer to contact you (trial) for an interview.

While this is a simplified explanation of branding, job seekers need to think much the same way, because let’s face it, when you are looking for a job, you are the Chief Marketing Officer for yourself.

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Ace the Job Interview through Building Bridges


Let’s face it:  the job search process seems a little silly.

Your resume is supposed to spell out your years of experience, expertise and accomplishments using a dozen-or-so short, bulleted synopsis with the hope that someone ‘gets you’ and sees that your background, above everyone else, is the right fit for the position.

Now, saying that, resumes and cover letters are necessary and there are clearly effective ways to write impactful resumes and cover letters that help you to stand out.

Assuming your resume does open the door for you and you are now in the formal recruitment process, you are now faced with an even more daunting challenge: convincing the hiring manager at the interview that you are the right person for the job.

It’s during the interview where you not only must connect all of the relevance to the position they detected on your resume, but also where you must display a true passion and desire for the company and for the job for which you are applying.

I spoke with an HR manager at one of Denver’s biggest ad agencies last week and he told me that the thing that really stands out with him when interviewing someone is that the job seeker displays a level of self-assuredness not only about their skills, but how they can display how their skills translate to the specific job they are interviewing for.

“Often I see job seekers in interviews who are trying to convince me that their breadth of background would be a perfect fit for the company; I need you to connect your background to the specific job your are interviewing for – that is what I will be ultimately be judging you on.

“If someone appears desperate, then they will probably go overboard in describing how they can do anything we ask of them. Often, this also translates to long-winded answers which give us the impression you are boring.  If you are boring me, I’m left with the impression you will also bore our clients.

“Give me short, specific examples of how your background connects to the specific position.   Paint the picture in my head of how you will be the most effective person for this job.  Convince me that you are right for this job.”

Building Bridges

I’ve found that most job-seeking advice sounds good when you describe it, but in fact, is much more difficult in practice.  This is particularly true with advice about how to effectively interview.

The fact is that the end-goal for any job-seeking interview situation is to influence the perception of the person who is doing the interviewing in your favor; you want them to leave the interview believing you are the right person for the job.

One of the biggest mistakes people in interviews make is trying to quickly determine the answer you believe the interviewer wants to hear. There are a couple of things wrong with this approach.  The primary mistake is that you simply don’t know what the interviewer wants to hear; and secondly, you are giving up a great opportunity to display your true grasp of the issue.

When I was the Chief Spokesman for the Mayor of Denver, I perfected a few tricks that helped the Mayor to navigate through tricky media interview situations.

In any interview, we would prepare the Mayor to concentrate on 3-5 messages that HE wanted to get across in the interview – in other words, we worked with him to control weaving these messages into the interview.  So no matter the question, he would tailor his answers back to the points HE wanted to make.

This technique is called bridging and is completely applicable to the job-seeking interview process.

In bridging, the goal is to lead your answer to one of the 3-5 points you want to make – again these 3-5 points are going to be connected to your relevance to the job.  When you think about it this way, you can see that you are in much more control of the interview and can communicate with a much greater level of confidence and assuredness.

For example:

Q:  Our company is still coming to grips with using social media effectively.  What are the things that you would do broaden our reach using social media and how can we use a blog for our CEO to promote the company?

Wrong Answer:  Without question, you need to be on Twitter, Facebook and also we should create a CEO blog that will help promote your CEO.  I’m familiar with all social media and could really help this company promote itself using social media.

Right Answer:  My experience with social media tells me a couple of things.  Primarily, it requires a serious assessment of the need and as importantly the time, effort, and resources that are required to use social media effectively.  In my last position, we looked at all the tools we were using in our overall marketing efforts and developed a specific campaign that included social media to see how our customers would respond. Through Twitter alone we increased traffic to our point-of-sale website by 22% in the first 3 months.  But the blog we created was more difficult because of the lack of time and commitment from upper management. But the critical issue is this: before committing to using one social media tool over the other and to set realistic expectations about what social media can deliver, its important to test different social media tools.

As you can see, the second answer uses the bridging phrases ‘My experience…tells me a couple of things’ and ‘…the critical issue is this.’  Using these types of bridging phrases immediately sets up an expectation of an authoritative response.  Bridging gives you power – it allows you to use past experiences to demonstrate a point and it highlights your expertise and how it would apply to the job your applying.

Here are several other bridging phrases that can help you:

From my perspective…

I have heard that too, but the real focus should be on….

If I may, let me pick out another point that is equally as important….

Based on a similar project I was involved in, I might describe it differently…

Looking ahead, I believe…

Here’s a related point I’m even more familiar with…

That’s an important point, but here’s my view on the issue…

The question might also be…

Opinions might differ on this point, but here’s my bottom line…

Let’s use another perspective…

Some people might consider this is the most important issue, but my experience tells me that…

Bottom Line
Bridging works.  Remember, don’t always answer the question in the way you think the interviewer WANTS to hear the response, think about how you can get to the answer that is most helpful to demonstrate your 3-5 points you want to make in an interview.

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Struggling with your job search? Guess what? You’re normal!

So you find THE BEST JOB for you!  It matches your skills, your background and experiences, your expertise, etc.  You spend 4 hours customizing your resume, your cover letter and maybe even your portfolio! You get former bosses and clients to sign recommendation letters to include.  You lick the stamp, you send it all in and…..

Zip. nada. ZILCH!

Three weeks go by and YOU HEAR NOTHING!

You leave voice mail messages.  You send emails.

Nothing.

Big sighhhhhh…..what did I do wrong???

Here’s the reality.

Employers not getting back to job seekers is, unfortunately, completely normal.  Yes it sucks.  Yes its rude and yes it is the number one complaint from job seekers.

But job seekers: as hard as it is to read this, don’t take it personally.

If you do, here’s what happens:  that mountain of confidence you built up in yourself begins to crumble.  That red-hot flame of dedication starts to extinguish.  After a few of these experiences, your confidence and self-esteem starts to chip away.

And then comes the ‘stinking thinking’ – those terrible little voices in your head that try to convince you of why didn’t get the call back.  “What is wrong with me?”  “I’m too old.”  “I’m too young.”  “I’m overqualified.”  “My resume sucks.”  “I have to ‘dumb down’ my resume.”  “I need to ask for less money.”  “I need to exaggerate my resume.”…..and on and on and on.

Before you know it, you have given yourself more reasons why someone shouldn’t hire you, as opposed to why they should bring you on board.

Here’s the best advice.  “Stop it! Stop it! Stop it!”

And here’s one more piece of advice:  “STOP THE STINKING THINKING!!”

I’ve seen it time and time again.

I ask a job seeker, “So, tell me about your job search!”  And for the next five minutes I’m being give 20 reasons they’ve convinced themselves why they are NOT getting hired as opposed to sharing with me the qualities that SHOULD get them in the door.

When I ask them, “Who told you that you are too inexperienced?  Who told you that you are too senior?  Did someone say to you, ‘we can’t hire you because you’re asking for too much money?  Did someone say to you, ‘your resume stinks?”

And the answer is inevitably, “Well, nobody really ever told me that…but I just assumed since I didn’t hear back.  I just figured since I didn’t get the job….”

You can’t let this discourtesy rock your confidence and certainly not let it define who you are!  I mean seriously – are you are going to let a nameless, overworked corporate HR recruiter who probably had 300 resumes to go through who may or may not have even seen your resume determine what you think of yourself?

Don’t let it happen.   You are who you are and you need to remain confident in all you have to offer!

You are an experienced professional with skills, talents, value, expertise, accomplishments, industry knowledge, and a deep and robust work ethic.  Keep pushing forward.  Keep motivated and remain faithful to yourself!

Move on.  Keep your motivation strong and your persistence and commitment stronger.

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How badly do you want the job? Show me!

The New York Times recently profiled Chris Cunningham, co-founder and C.E.O. of Appssavvy, a social media-focused marketing firm.  He gave save valuable insight into what many people who are interviewing candidates are thinking and some good advice to job seekers.  In part he said,

Demonstrating your desire for the job goes a long way!

“We look for people who really want the job. And that sounds really simple to say, but some of the most important people in the organization who shine and are really transformative people were the ones who were almost jumping out of the chair, saying: “I have to be here. I’ve been studying this company. This is all I’ve ever wanted. And if I’m not here, I’m not going to be happy.” Those individuals took that extra step as well to follow through after the interview. We watch how quickly the person follows through, and how much thought they put into how they want to contribute. But how badly do they want the job — I can’t stress that piece enough.

You can read the whole article by clicking here.

Remember - Successful interviews are about showing your red-hot desire for the job and the confidence that is demonstrated in your preparation and research, and most importantly, making the relevant connections between your talent and your past experiences, accomplishments, and results that show why you are the best person for the position you’ve applied.

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I’ve been to three interviews but didn’t get the jobs for one reason: They say I’m overqualified. What do I do?

On one hand, the employer is trying to find someone who is the perfect ‘fit’ in many ways. They do try to sniff out folks who they fear are too senior and would take another better-paying job the minute they could.

Try to address the issues of ‘too senior’ in the conversation you are having in the interview. In other words, you might already get the sense before the interview that it will be an issue, so demonstrate or commit early on about your passion and desire for the job. BUT YOU CONTROL that issue and don’t let them make an arbitrary judgment after the interview…its an easy cop-out for em.

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Should I apply for a job I’m not fully qualified for?

A recruiter at a company has one responsibility: to find qualified candidates! Believe me, if you are the best candidate for the job, they want to know that and they want to be your top advocate to get hired!

Typically, an HR recruiter finds that it is impossible to identify an applicant that meets 100% of the requirements listed in a job posting.

There is some levels of qualifications criteria that is non-negotiable such as experience, technical skills, etc.

But other criteria is more forgiving such as years of experience and industry background.

My rule? For mid-level, if you meet 75% of the qualifications in the job posting, send in your resume. For Sr.-level, its closer to 90%.

But rememember: YOU NEED TO connect the dots between the relevance of your experience/expertise to the job you are applying.

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Why am I not getting calls back when I send out my resume?

Answer – You write about ‘my resume’ as in ‘singular’ as in ‘I have one resume.’

Sorry, but every resume needs to be customized to the job you are applying for. We are living in an age of applicant tracking systems (those god-awful computer resume screening programs) but more than that, the competition is just too tough. Your resume needs to make the connection between the relevance of your experience and the SPECIFIC job you are applying for.

In searching for a job, you can never assume your brilliance, your expertise, your accomplishment and your career trajectory is going to make an impact with the HR person who has 90 seconds (maybe) to review your resume.

Now don’t get me wrong, you don’t have to re-write your entire resume, but you do have to edit each resume so that it identifies and shows your specific accomplishments/experiences and how they matter to the job you are applying.

When interpreting a job posting, you can easily see what are the 4-5 most important qualifications the employers is looking for. You can also easily determine what are the 4-5 most important elements of experience they are looking for and, most importantly what are the most important functions of the actual job itself. Make sure your resume is customized to these things….connect the dots so that anyone who is reading your resume can easily see the relevance of your experience/accomplishments/background/expertise to the job you are applying.

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Colorado’s Job Scene

La Voz newspaper recently published a thorough analysis of the labor and employment landscape in Denver.  Reporter Ernest Gurulé, digging deeper than the state’s monthly unemployment data, examines the various industries and top employers and provides better perspective and ultimately, optimism on the economic recovery and employment efforts of the Denver region.  Go to www.lavozcolorado.com for more information.
Colorado’s Job Scene (Republished with permission from LaVoz and the author)

Far more times than are comfortable to count, Coloradans were asked what they had to be thankful for on Thanksgiving past. To most, the answer was simple; a job. In a time of economic uncertainty, they were thankful just to be working. But to others, according to the Colorado Department of Labor and Employment, that was not their answer.

Perhaps, among this group, the answer was their health, maybe it was friends or family. But for 8.4 percent of the state’s workforce, it would have been nice—an early Christmas gift— to answer that they were thankful that they had a job. But they couldn’t. They are the 8.4 percent of Colorado’s workforce that is out of work.

Not only did 8.4 percent of Colorado workers not have a job this Thanksgiving, but the number of unemployed in the state was higher than the previous month by two tenths of a percent. It was also more than a percentage point higher than last year at the same time. Still, Colorado’s Executive Director of Labor and Employment remains optimistic that the state’s jobless picture has bottomed out. “Despite mixed results in the employment numbers, there are encouraging signs of improvement including recent increases in online job postings,” said Donald (Don) J. Mares.

Indeed, while the state’s unemployment picture might look challenging with nearly eight and a half percent unemployment, that still means that more than ninety percent of the workforce has a job. That is good news for everyone, including Latinos who make up slightly more than twenty percent of the state’s population.

“We’re inching back,” said Wayne Hicks of the Denver Business Journal, a paper that tracks the ups and downs of Denver area businesses. But the companies that seem most poised for a total recovery, or at least a decent recovery, from the state’s deepest recession in generations, Hicks says, are those who build on a diverse workforce. “Anytime you have a diverse workforce you’re going to have larger pool of experiences,” in your people, he said. And with the changing demographics of Colorado and the country, and Hispanics making up a larger portion of the population, that is important.

Denver’s largest employers, including Kroger (King Soopers), Qwest, Centura Health, Safeway and Health One employ nearly 63,000 workers. Kroger and Qwest employ nearly half that number. The state’s largest in-state employer is the state of Colorado which has slightly more than 25,500 workers spread out over all 64 counties on the payroll. Because of the economic downturn, it enacted a hiring freeze more than a year ago which remains in effect. Governor Ritter also designated eight furlough days in the last fiscal year which ended in October. None is foreseen over the next twelve months.

Hispanics represent about twenty percent of the slightly more than five million people living in Colorado, according to the U.S. Census. In this group, there are approximately 442,000 workers. Like the rest of the population, most work in government jobs at the local, state or federal level. In fact, government—at all levels—employs more than 400,000 workers in the state. In El Paso County, in addition to military personnel, government provides a paycheck to more than 52,000 people. Four military installations including the Air Force Academy, Fort Carson, Petersen and Schriever Air Force Bases are located in Colorado Springs.

But the state’s largest private employers, including companies like Miller-Coors, Comcast, Verizon, Qwest, Swift Meats and Level 3 also have substantial workforces and each has a good number of Hispanic workers on their payrolls.

“Denver is on the cutting edge in this area (diversity),” said Janet Fritz, Director of Marketing for the Greater Denver Metro Chamber of Commerce. It is Fritz job to answer questions and sell the city to individuals as well as prospective companies who may be considering relocation to Denver. Diversity is one of the strongest selling points. “All types of diversity are important,” she said. “It brings creativity, new ideas and so much more to the workplace.”

Because of the image of the city in some people’s mind, people who only know it through magazine pictures or old movies, the diverse population of Denver sometimes comes as a surprise. But when one out of three people on the streets of Denver each business day is Hispanic, diversity becomes an important variable in selling a 21st century city. “I think people need to know about it,” said Fritz. “In a time when ethnic cultures are growing or migrating, it’s very important.”

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