Category Archives: Job Seeker

Don’t Worry: Everyone Goes Through the Job Search Blues

I recently received a few different messages from job seekers who were feeling beat down by the job seeking process.

One told me, “It’s 11:00 a.m. and I’m still in my pajamas.  I’m having a hard time finding any energy to send out another resume.” Another said, “I’m stuck!  I’m usually a positive, energetic person, but today, I’m just depressed.  I just can’t take another rejection!”

I know there are a lot of other job seekers out there who, from time to time, struggle to find the motivation to even get out of bed or have days where worry and anxiety seemingly overwhelms them.  Sometimes it lasts for one day, other times it can last for several days.  While it’s hard not to take your job search incredibly personal, job seekers should know that frustrations and anxiety are common; the goal is develop strategies so that you can continue a sense of constant and positive forward motion in your job search.

There’s a couple of things I would recommend you consider that can help you get out of the job seeking mud.

1.) If you are full of anxiety and becoming depressed about your job search, then take a couple days off.  Don’t jump onto any online job boards, don’t make any phone calls and don’t send out any resumes.  Instead, use this time to just clear your head and re-boot.  Everyone has individual motivation strategies that they’ve had to use in their life to overcome a problem or a challenge.  Maybe its as simple as going on a long hike or maybe its hanging out with friends or family that can give you positive reinforcement.   Start thinking about the things in your life that have helped you get out of a funk and also start thinking about the things that have worked in your job search to date to help re-focus your job seeking plan.

2.) If you are in the thick of your job search and you don’t feel like spending the whole day job seeking, then at least commit to do doing at least ONE thing that will provide continued forward motion in your search for employment.  Maybe its making one phone call, sending out one resume or simply spending an hour on a job board writing down job leads that you can come back to later.

3.) Lastly, its easy to get to a point where we can get overwhelmed with negative thoughts about our job search.  Let’s face it, for anybody, there is an unnatural amount of rejection tied to a job search.  Maybe you are not getting the responses you hoped for or maybe you’ve been to an interview but didn’t get the job offer.  Most of the time, we are never told why were rejected and are left guessing.  In these cases, we can easily overwhelm ourselves with negative assumptions we make about why we failed.  I call this ‘stinking thinking’.  Don’t let stinking thinking overtake the focus of the positive things that make you a valuable candidate; your skills, your education, your experiences, your expertise, your accomplishments, etc., etc.  You always need to remain focused on the value you can bring to a future employer.

I’ve never met a job seeker who was “unemployable”!  We all have things that are valuable to employers.  The most successful job seekers I’ve met have one common thread:  they are confident and focused on their core skills and how those skills translate to the jobs they are applying and they never waver from all the things that make them a valuable addition to an organization.

Are you a job seeker who has struggled from time to time during your search?  What are things you do to get out of the job seeking quicksand?  Email me at ahudson@ahjobslist.com and I’ll share these next week.

Leave a comment

Filed under Job advice, Job Posting, Job Seeker, Uncategorized

Found a job you want to apply? Here’s what to do next.

So you are looking for a job?   After you’ve found some positions that you’d like to apply for, here are some tips on what to do next:

1.)  Before you apply, determine that you’re qualified for the job.   A good rule of thumb is to apply for a job where you match 75% or higher of the key job qualifications.  Measure your strengths based on what the job requires in terms of background, education, job responsibilities and other key criteria.

2.)  Look for the clues.  Each job posting provides you with clues to what the company believes are key areas they will be ranking candidates to determine if they will be granted an interview.  Usually, there are 4-5 critical phrases in the job posting that will help you to understand what the company is looking for.  Based on these phrases, customize each resume and cover letter to show how your relevant background and skills make you the ideal candidate for the position.  You can never assume that someone will connect the dots – you have to be specific and clear in showing the recruiter who will be reviewing your resume why you are the ideal candidate for the job.

3.)  Research the company.  The more you know about the company – its business, its industry, its competitors, its culture, its leadership, values and mission – the more you can connect your background to prove it is a good fit for them.  This will be helpful throughout the process: from writing your resume all the way to your final job interview.

4.) Apply quickly.  Don’t wait until the deadline to get your resume in.  Recruiters tell us over and over that due to the amount of resumes they receive, often they will stop accepting resumes after they have received ‘enough’; and that means you have to get your resume in quickly to make sure it is seen and considered by the HR recruiter.

5.) Have a friend review the job posting and your resume you are about to send in.  Often a second pair of eyes will catch typos as well as give a constructive review of whether you are representing yourself in the best way possible in relation to the job for which you’re applying.

6.) Follow up.  If you have applied but not heard back after two weeks time, call the company and make sure your resume was received and ask about the hiring process.  Companies are known for not responding, so take action and find out where you stand.

Leave a comment

Filed under Job advice, Job Posting, Job Seeker

So you’ve lost your Job. What do you do now?

Losing a job is a traumatic experience under any circumstance.  Losing a job creates immediate fear, anxiety and worry.  Not only because of the loss of a paycheck, but because our identities are so closely tied to what we do for a living; its WHO we are and WHAT we do!

And when a person loses a job, conventional wisdom says to immediately start looking for a new job. The resume gets dusted off, the job board power surfing begins, cover letters are being written and before you know it a full-blown ‘shot-gun’ job search is underway.

Three months later after dozens of resumes have been sent out, hopes have been dashed, confidence is blown, and self esteem is lowered as the job search trudges on, with no interviews or job in sight.

What happened?

Often, professionals who have just lost a job rush into the job search way too quickly without giving themselves some time to take a deep breath, consider their options and better yet, look at the situation as an opportunity to do some soul searching and some self introspection about their careers and their lives.

Yes, I know….there are bills to be paid!  Mortgages, car payments, credit cards…this is not a time to dilly-dally!  You need a job quickly!

But in my research, successful job seekers improve their chances of finding a new job when, even before they begin writing their resume, they invest a short amount of time in asking themselves some important questions:

1.    What do I want to do?  Not what SHOULD I be doing, but what do I WANT to do?  It is the most basic of questions, and if you are honest with yourself, your answer may even surprise you. Have your passions and your values guided your career choices in the past or have you got stuck in a hamster-wheel mentality of working in jobs where others have told you your skills best fit?  By answering this question honestly at the very beginning, you will start to eliminate a ton of frustration and begin a focused job search that is based on the the type of career and life you envision for yourself.

2.    What are the most important criteria for my next job?  Make a list of things ranging from things like salary, daily commute time, amount of travel, benefits, size of the company/team, etc. There are a lot of different things different people place importance on and it’s critical for you to start developing your list of what’s important.

3.    What kind of company or organization do I want to work for?  Is it important for your future employer’s values to match your own?  Are there specific work environments you’ve experienced in the past that have allowed you to thrive?  What does that look like?  Is the company culture reflected in the things that are important to you?  Does the company provide you with opportunities that reflect your skills, your ambitions and opportunities to move ahead?

4.    What is the proudest moment of my career to date?  Was it a project or an assignment?  An accomplishment that resulted in a raise or a promotion?  It’s important to think of these moments because your proudest moments are usually full of examples of your tangible skills, talents and expertise.  Not only are they reminders of the types of situations you LIKE to be in, but they are also good anecdotes to explain how your background is of value to a future employer.

5.    What is my salary threshold?  In other words, let’s cut through the what I’m worth dilemma and answer the question head on: what’s the LEAST amount of money you will accept for a new position?  It’s important to think of it this way.  Let’s say you have a salary range that you believe is reflective of your education, your experience, and, of course, what you have been used to making. That’s good to know, but, what if the job you really want is going to offer you $5,000 less than the range you’ve come up with?  This situation comes up quite often and it is up to YOU to know when it is time to walk.

6.  Am I the right person to write my own resume?  According to a recent survey, 65% of candidates selected for interviews had professionally written resumes over self-written resumes.  Why?  Often, we are our own worst cheerleaders. We have a naturally tendency to want to be modest about our accomplishments, but a professional resume writer will demand that you take ownership for your accomplishments. We often don’t recognize our skills, expertise, accomplishments that are important to highlight or that are valuable to future employers.  Professional resume writers know what recruiters are looking for and how best to present you in a resume format that will get a recruiter’s attention and YOU a job!

BOTTOM LINE - By taking the time at the beginning of your job search to answer some important questions, you will immediately approach your job search with more determination and focus.

Leave a comment

Filed under Job advice, Job Interview, Job Posting, Job Recruiters, Job Seeker, Social Media Jobs

The Rocking Chair Factor

With many of the decisions I make or the directions I take in my life, I weigh it with the perspective of what I call ‘The Rocking Chair Factor’; in other words, when I’m an old man looking back on my life, am I going to be in a rocking chair with a smile on my face reminiscing about the wonderful experiences and adventures I created for myself?  Will I feel satisfied that I lived  a life of integrity and ethics and accomplished what I set out to accomplish and lived the life I dreamed of?  Or am I going to be a bitter and cynical old man, constantly thinking “If only I had….” and wondering how time got away from me.   This kind of decision making process might not be useful to everyone, but for me, it is a constant reminder of what is really important in my life and how incredibly valuable and precious our time is on Earth.

Columnist David Brooks of the New York Times recently asked people over the age of 70 to send him ‘Life Reports’; essays about their lives and what they feel they’ve done well and areas in their lives they regret.  His column provides a fascinating snapshot of some of the common themes from those looking back on their lives.

From both the strategies of the successful as well as from those who harbor regrets in their lives, there is a ton of useful knowledge that we can all learn from and grown from in these essays.  While some of these themes might seem to some simple common sense, I would challenge everyone to ask themselves what area of their lives they can improve or change.

Read the column by clicking here

What do you think?  Are you living the life you want?  What will you be thinking when you  are in your Rocking Chair?

1 Comment

Filed under Andrew Hudson's Jobs List, Human Resources, Job advice, Job Interview, Job Seeker, Uncategorized

Keys to Reinvention: Reinvent Your Career – Transform Your Life

On November 9, AH Jobs List will be holding its quarterly seminar entitled “The Reinvent Event.”  This seminar will feature discussions on a variety of career reinvention strategies.  This event typically sells out, so make sure you register soon.   Click here to find out more information and to register.

I’m an example of a ‘reinvention’!   I spent the majority of my 20-year career in the marketing and communications profession.  But 12 years ago, I began a weekly email that provided job listings in Denver to a couple hundred public relations professionals.  A simple e-mail blast, this free service helped top PR professionals connect with some of the best jobs in the Denver metro area.  The list grew into Andrew Hudson’s Jobs List, an automated website with several categories of jobs in Colorado and today, more than 25,000 subscribers have signed on to receive the weekly updates.

About two years ago, I began the process of figuring out how to turn my ‘hobby’ (which had turned into a passion) into a full-time career.  I imagined life running my own business and helping others by dedicating all of my time to Andrew Hudson’s Jobs List.  I knew the job site was working; I’d heard from hundreds of employers and employees that it was one of the most effective job boards in Denver.  I also knew that if I could commit my life to building on this idea of a localized job board, that I could make it even MORE effective.

But turning my ‘hobby’ into a full-time business?  It was completely intimidating!

I had no experience in entrepreneurship!  How do I write a business plan?  What about licenses, IRS rules, business accounting, lines of credit, investors, how would I insure myself?  There were many times when my dream just seemed like – a dream!  Was I really handcuffed to the comforts and benefits of a full-time job?  What if it didn’t work out?  What if I couldn’t make it work?  Was I willing to put my reputation on the line?  I talked to a lot of people who encouraged me but I also spoke with others who warned me about of the risks of starting a business in a recession.

The thing that kept me pushing forward was imagining the life that I REALLY WANTED!  I imagined what it would be like and how much freedom I could have if I was doing what I REALLY wanted to do.

There were several keys that helped me overcome the common fears and anxieties of ‘reinvention,’ which I believe are critical to anyone wanting to do something different in their lives.

Whether you want to start a business, transfer your skills into a new line of work, or learn a new set of skills to follow a new career path, here are some strategies I found helpful:

1.) Imagine and make a commitment to living the life you want to live.  Attitude is everything.  Friends tell me all the time, “Andrew, if you want to do something, you simply figure a way to get it done.”  They are right.  I’ve been inspired by this attitude in others throughout my life and luckily, it’s rubbed off.

If you have an idea of what it is you want to do, you need to first, make a commitment to yourself.  Start with the basic question, “What does that life look like?”  Does it fulfill a desire and a passion?  Is it something that you envision making you happy?  Is it a passion you can imagine doing as your life’s work?  Now is also the point where you change your attitude from “I’ve always wanted to…” and start thinking “I am committed to….”  You will see that this one shift in attitude is the first and most critical step of your reinvention journey.

2.) Make a plan.  Sit down with a pad and pen and start answering some critical questions.  What do you need to do to reinvent yourself?  What are the strategies and tactics you need to follow to make that life happen? Does your reinvention include additional education?  What financial investments will it require? Do you have to make modifications to your current life in order to make this happen and what do those modifications look like?   Realize that your reinvention journey is most likely not going to happen overnight, but is a process that will take time, effort and energy.  In order for your reinvention to not overwhelm you, try to address each issue in manageable bites. Then, draft a simple timeline that spells out achievable short and long-term goals.

3.) Research.  Determine what is required to pursue your dream.  For example, if you are a Human Resources trainer but you want a career working in marketing, what additional skills will you need?  Inventory your current skills and talents to determine which skills transfer into the career to which you want to transition.  What are the types of jobs that are available?  There is a remarkable amount of information on the Internet and from professional associations that describe career path scenarios for many career sectors.  If you are starting a business, there are accessible resources available from organizations such as the Small Business Administration, local Chambers of Commerce, the Secretary of State’s office, local government economic development agencies and workforce development offices. These include resources on how to write a business plan, low-interest loans, free workshops on career transitions and many other areas that will help you.

4.) Learn from others.  When I made a transition into entrepreneurship, I leaned on a lot of friends who had successfully started their own businesses.  They mentored me and gave me guidance about common issues and pitfalls I needed to avoid.  In the same vein, if you are looking to make a transition to a new career, talk to friends and colleagues that are currently in careers where you want to move.  Or if you know someone who has reinvented themselves, talk to them about their journey.  When you ask for advice, REALLY LISTEN.  While you may be reinventing yourself, you don’t have to reinvent the wheel – or in other words, learn how to avoid making common mistakes.

5.) Educate yourself.  We all have the potential to be lifelong students.  If you believe additional education is necessary in order to pursue your dream, then go back to school!  Scholarships and financial aid are available to students of ALL ages.  There are also a variety of non-traditional ways to further your education.  Some universities have programs that allow you to earn an MBA in only one year’s time!  There are many technical colleges as well as traditional universities that cater to professionals’ unique schedules and timelines.  In my case, I researched business plans online and bought reference books.  I attended seminars and listened to new business lectures on YouTube and took online tutorials to learn new software.  I learned the basics of small business accounting.  I also enhanced my marketing and public relations skills and learned savvy sales and pricing techniques.

Bottom line:
Making the commitment to reinventing yourself is a major lifestyle change; it requires a huge dose of confidence and belief in your goal, it involves taking yourself out of your comfort level, it means you must be willing to take some risks and ultimately, it requires patience.  Most reinventions don’t happen overnight.

But choosing and committing to live the life you want can also be one of life’s most richest journeys.

Leave a comment

Filed under Andrew Hudson's Jobs List, Human Resources, Job advice, Job Interview, Job Posting, Job Recruiters, Job Seeker

The Process of Career Reinvention

Stuck?  Unemployed?  Ready to follow your passion?
Learn the process to transform your career: an interview with Linda Sollars

Linda Sollars, is President of Creating Purpose (www.creatingpurpose.com) and is one of Denver’s most well know job-seeking consultants. She will be leading the career reinvention seminar at next week’s AH Jobs List Reinvent Event which will be held on Wed., November 9 at the Denver Athletic Club in downtown Denver.   Two of Linda’s clients who have successfully reinvented themselves will sit on a panel to discuss their career reinvention process.

Linda provides her inspiring, heartfelt and common-sense approach to job development and has transformed jobs seekers in defining their personal brand and aligning their strengths with a solid foundation of purpose, quality and success. She provides individual sessions and workshops designed to recognize core visions and values and to develop solid networking and job search strategies.

She spent 20 years in senior level marketing positions before transitioning into career coaching and consulting several years ago after discovering her purpose in empowering others. She has been a featured panelist on CBS, Channel 4, Beating the Recession, featured expert on ABC, Channel 9, Get Me A Job! and the national forum, Careerwell. She is also the keynote speaker at many conferences and events regionally and nationally.

Linda holds a master’s degree in Adult Development, with an emphasis in Leadership and Coaching, as well as an advanced certification from University of Denver in Training and Development.  She is also an Affiliate Professor at Regis University and is on the UCOL Alumni Board of the University of Denver.

Recently, I sat down with Linda to discuss the process she takes job seekers through and some of the common challenges as well as successful habits of professionals who have reinvented their careers.

Linda can you talk a bit about the career reinvention process you take job seekers through?

Most of my clients, when they first come to see me, are either stuck in a job they don’t like and want to get out of, are recently unemployed, or want to follow a passion and don’t know how. Most of the people who reach this stage simply don’t know what to do; they are stuck.

The first thing we work on is determining who they are before they decide what it us they want to be.

To do that, I take them through a very specific three step process.

First, we work on recognizing and owning their unique strengths and values.  How would they describe themselves?  What would their co-workers say about them?  What do they care about at their core?  I ask my clients to talk about the strengths that characterize who they are and also ask them to give specific examples of how they have used these strengths in the past.  We go through assessments and exercises I’ve designed in order to come up with a personal statement of strengths that teaches people how to talk about themselves in terms of WHO they are as opposed to their skill sets.

Second, we work on motivational style.  What gets them up in the morning?  What is it that sends them out there every day with aspirations to accomplish something and be successful?  How they motivate themselves is critical in determining the type of position that is successful and satisfying.

Third, we work on a process I call career design – a very specific, personal and powerful format that answers questions about what they want their ideal work situation to be.

We look at where you want to work, how far do you want to go, how much travel do you prefer, how much money do you want to make, what kinds of benefits do you expect, what kind of vacation schedule do you prefer, how many people do you want to work with, do you want to work from home?

Reinventing or transforming your career seems overwhelming.  How do you manage someone’s anxiety about reinvention?

So many of the people who begin this process with me have a feeling that the world is controlling them and when we break it down into these three manageable areas, it switches their view so they feel as if they can manage and are in control of their situation and their aspirations.

Going through this three-step process, which is a very personal, specific and a very thoughtful introspection, also provides the basis for developing a resume and their LinkedIn profile in a way that that communicates their strengths, their motivations, their skills and the type of work that will match their values and the values and culture of an organization.

We then take a look at different companies and organizations that fit their career design.  They have already decided whether their strengths and skill sets are going to work for a large or mid-size company, a start-up or perhaps they want to follow a career path in the nonprofit world.

At this point, they have a clear vision and mission that is now aligned with their strengths, their motivation and their career design, communicated on their resumes, their cover letter, their networking pieces, and it is much easier for them to discuss their goals and expectations with prospective employers, either in informational interviews or at actual job interviews.

As a matter of fact, I’ve had several clients who were offered positions during informational interviews because they were so clear about expressing who they were, what their motivation style was, what their skill set was and what it is that they were really passionate about.

When people want to transform a part of their lives – whether it be their health, their finances, or in this case, their career – there are certain habits, beliefs and regular routines they need to begin to follow.  What are the habits of those who successfully transform and reinvent their careers?

The first thing is passion.  You have to have a passionate belief that you WANT to change.

If people come to me and say, “Anything is better than what I’m doing now,” I’m very clear that this is not enough, because they will immediately fall into the next thing that comes up.

Second, they need to own their passion as a unique, personal specific goal.

Finally, they connect their passion, strengths, skills, and motivation with specific careers.

Some of the things that people develop, in terms of habits and patterns, are the specific outcomes they design; they work on a specific item each week that leads to an outcome so that there is a very real sense of progress.

I also tell people – because it can be overwhelming – that this is a process and there needs to be a focus on each step. Trying to progress too quickly will not lead them to where they want to be; there needs to be a real sense of focus, along with quality time and effort put into each step.

Ultimately, they replace bad habits or patterns with good ones.  Over time, they begin to realize not only what was causing them to freeze when asked the question, “Tell me about yourself,” but they are comfortable, confident and passionate in expressing their skill sets, what makes them unique, what motivates them and what specific strengths they bring to the table.

The last thing I work with people on is job descriptions.  Does the job description match my career design, my motivation style, my strengths and my career design?  If not, we move on to the next job description and that’s okay.  This reinvention is about matching their goals to positions that meet their expectations and no longer trying to fit a square peg in a round hole. When we find a job description that does match, I teach them how to break it down, line by line – so that they can respond to almost all of the things in the description that they have either done or have a passion for.

What’s one of the biggest challenges for job seekers?

The biggest challenge is working with individuals to understand their strengths and their motivation and then have to express these to someone else.   It’s about developing that clarity – the confidence – about who they are.

This is difficult for a lot of reasons.

Many people feel they have lost their edge.  They’ve been beaten down at their current job.  They’ve faced overwhelming rejection looking for a job.  Regaining confidence and self-esteem is a process.  For most people, talking confidently about themselves seems unnatural – we’re told from an early age not to brag.

As I tell people: strengths are like the color of your eyes.  When I say “I have brown eyes,” no one is going to argue with me that I have brown eyes.  When I say that “I’m creative,” I’m creative!  That’s part of the strengths I have had since a very young child.  I know how to do creative things well and that’s a strength I bring to the table.  It’s not bragging – it’s the confidence of knowing this is who I am!  You may have known it your whole life but not acknowledged it, but it is still who you are!  Once you understand this, and own it, the confidence flows.

Too often, we run into this “imposter syndrome” – this voice that is sitting on our shoulders telling us “What are you thinking?  You really don’t know what you are doing.” Or we convince ourselves that someone is going to come in and say “We really don’t want you here anymore.”   It forces us to constantly feel as if we are being judged by others expectations.

Once you know that your strengths are owned by you and they are not measured by anyone else – just like you eye color – then you get to a point where you don’t compete against this voice and it is actually replaced with that red-hot confidence and courage to make a change.

For many job seekers, starting in their mid-30s, they begin to reflect on their current job or career path and pangs of regret seep in.  There’s a sense that they are stuck in a job or a career path that doesn’t reflect who they really are or what it is they really want to be doing.  Do you see that?

I work with a lot of people who struggle with this; they absolutely don’t want to be doing what they are doing. They’ve spent so much time and money on their educations, they’ve been working successfully for a number of years and progressing their careers, are making good money and in everyone else’s eyes, they’ve reached their pinnacle.  But, they absolutely hate their jobs to the point, sometimes, that it is mentally paralyzing to go into work.

Often this is the result of not having acknowledged their passion.

They might have recognized their passion in college, but they focused on careers that their parents thought they ought to be doing, or a career they thought was going to make them money, help them become financially stable, pay off their student loans, raise a family and buy a new house, a car and take a vacation every once in a while.

It’s clear that their passion doesn’t lie with what they are doing and when I talk with them about their passion, they have very different ideas about what kind of work they’d prefer to be doing.  But it is also a very scary situation for them because change is always challenging.

How do you resolve this fear?  

It’s probably the number one thing I hear from folks who are frustrated with their current jobs.  Through the career design process, we try to answer all of the questions that help people to resolve these fears.

How much money do you need to make?  What expenses do you have?  What’s the work-life balance you are seeking?  What can happen if you are out of a job for 4 months?  We ask all of those questions in the very beginning to assist the reality of their personal reinvention.  Many people simply say they can’t give up their jobs, no matter how much they hate going to work each day.

I tell them their career does not have to be an “either/or” scenario.  This can be about “and/both” so they can stay in the position they are in and start looking at the options out there following their passion.  Is it going to take some time?  Yes.  Will it take 15 years?  No.  It’s going to a few months of working on the process during the time they have available – in the evenings and on weekends for example.  I would never tell someone to quit their job tomorrow to pursue their passion unless they could afford to do so and have given serious thought to how they can realistically make this work for them.

Read more about Linda Sollars at www.creatingpurpose.com

Leave a comment

Filed under Andrew Hudson's Jobs List, Human Resources, Job advice, Job Interview, Job Posting, Job Recruiters, Job Seeker

The Job Interview: Preparation Leads to Job Offer


To many job seekers, the interview is the most difficult part of the job-seeking process.  In fact, it is the most crucial point in deciding whether you will be offered a job and it is extremely important that a tremendous amount of thought, research, anticipation and preparation are put into your upcoming interview.

Let’s face it:  When you are in a final interview situation, you are probably one of a handful of candidates who are being considered.  You, like the other candidates, have proven that you match the requirements of the position; in other words, any of the finalists probably COULD do the job.  But at the interview, the hiring manager is now trying to determine other things that will identify the ‘unspoken’ qualities and differentiators that will help them decide who is the best fit for the team.

Before the interview

There’s a sweet spot you want to aim for in any interview – it exists between desperation and arrogance – it’s called ROCK SOLID CONFIDENCE

If you make it to the interview stage, there are several things that you want to do to prepare.

Give yourself an inner-pep talk to get yourself motivated and excited about the interview opportunity; there’s a sweet spot you want to aim for in any interview – it exists between desperation and arrogance – it’s called ROCK SOLID CONFIDENCE!  You only get there by believing in yourself, adequately preparing for the interview and having solid examples from your qualifications, your past experience and your accomplishments that demonstrate your relevance and why you are the best person for the job.

In any interview, you want to feel as if you have confidence and are in control of demonstrating why you are the best fit for the job.  The goal for any interview is to make it more of a relaxed conversation than it feeling like its ‘them against me’ where they are rattling off pre-written questions and simply copying your answers down.

Think about it: if you’ve ever interviewed somebody for a job, you know how challenging it can be, but also how refreshing it is when the right person comes along and confidently demonstrates all of the traits you are looking for in that new employee.

Eye contact, body language, consistent and precise answers to questions all help you to engage the interviewer.  Relax, but try not to drone on and on as you answer a question; often that shows a sign of desperation in trying to make your answer ‘fit’ the question.  In addition, as one HR executive recently told me, “If they are boring to me, it’s a good sign they will be boring to my important clients.”

Most importantly…  SMILE!  A smile is disarming not only to the interviewer but it also helps you to relax.

Here are five tips to help you prepare for the interview:

1.) Re-read the job posting, your resume and cover letter.  This will immediately get you thinking about how your qualifications and background are connected to the job you’ve applied for.
You obviously impressed the company by being able to connect your background to the job requirements as spelled out in the job posting. Now, you have to make this same connection in one-on-one, person-to-person interview.This is a critical element!

One recruiter I talked to compared it to reading a really good book and then being disappointed by the movie that was made from the book.  In other words, translating what is on your resume to your live interview must connect the expectations you’ve set on paper to how you now present yourself in person.

2.) Research.  This will show you understand their company, their industry and connect how your background adds value to their mission.
There are literally dozens of research tools at your fingertips to gain a full understanding of the company you are applying to. From the company’s website, to online news sources that give you the latest news about the company to industry reports that can help you put their organization into context of the industry they operate.

At the interview, while there won’t be an expectation that you are an expert in their business, you should be able to talk intelligently about the company. You should also be able to show WHY you want to work for the company and how your skills would add value to the company. Having a thorough understanding of their business is one of the only ways to make that authentic connection between your background and their business.

As one HR recruiter told me, “It’s an automatic ‘F’ if the job seeker doesn’t have a solid grasp of our company and what we do. There’s no good reason for this and it demonstrates they have little to no ambition if they can’t do some simple research on us.”

3.) Practice answering the question that you will be asked at every interview: “Can you tell us about yourself?”  This will allow you hit the highlights of your qualifications and experience and allow you set the direction of the interview from the beginning.
The way you answer this question can put you in the driver’s seat for the rest of the interview. It is your first and most important opportunity to give a short synopsis showing the chronology of your career and most importantly begin highlighting and tying the relevance of your experience to the job you are applying for.

4.) Anticipate the questions that will be asked of you and practice answering them.  This will help you connect your qualifications to the job posted and control your strengths that YOU want to get across during the interview.
When you read a job posting, you can tell there are probably five critical things in terms of both the job description (what you will be required to do) and the requirements of the position (experience/skills required for the job). You should be fully prepared to talk specifically about your past qualifications and specific experiences to show how they are relevant to the job you are applying for.

Consider asking yourself, “What are three-to-five good reasons why I’m the best fit for this position?” File these reasons away in your head as they are your mantra throughout the interview – the things you want to get across during the interview. You also should have examples from your past work (past projects, accountabilities, accomplishments) connecting how your qualifications are matched to the job you are applying.

At the end of the interview, there will be a question of you, “Is there anything else you’d like to add?”  At this point, think through the things you wanted to get across that prove you are most qualified for this position. Were you able to connect them to the job you are applying for?  If not, now is the time to summarize for the interviewer why you believe your qualifications, background and experience are best for the position.

One successful job seeker I coached told me, “When I really started anticipating obvious questions, I found myself more prepared for the interview.  In the past, some of the questions left me feeling like the proverbial ‘deer in the headlights.’ Truly thinking about how I would answer questions gives me a lot of ammunition in terms of putting my qualifications and accomplishments on full display and a side effect was that I developed a deeper passion for the position which also helped me convince the employer I was the right person for the job.”

5.) Conduct a mock interview with a friend/mentor.  This will help you practice and refine your answers speaking out loud in front of another person.
Write down the questions you have anticipated that you might get asked and have a friend ask you the questions to practice your answers. Have your friend critique you. Are you getting the main points you want to get across? Are you engaging? Are your answers concise, clear and understandable?

Remember, being prepared for the interview is one of the most critical parts of ‘acing’ the interview and getting a job offer. It helps you relax, and you enter the interview with a great deal of confidence.

Leave a comment

Filed under Andrew Hudson's Jobs List, Job advice, Job Interview, Job Posting, Job Seeker

Touch Points.

One of the most common strategies in successful branding is to develop a believable brand promise that creates a positive perception about a product in the eyes of the targeted audience the product seeks to influence. Through that perception, the brand will trigger a response from the targeted audience, which, if successful, will initiate a ‘trial’ of the product.

If, through the trial of the product, the product lives up to the brand promise that initially influenced the audience to action, then the audience will repeat their behavior and ultimately, if the product continues to deliver on its promise, will create the ultimate in branding success – brand loyalty.  

At each stage – trial, repeat and loyalty – there are specific marketing touch points the brand is using to connect to and influence its audience.

And as a ‘product’ in the marketplace of employment, we also have the power to create our own brand promise and influence the perception of ourselves in the eyes of a targeted audience – in the job seeker’s case, the audience being a potential employer.

The resume, the cover letter and the interview are the three most common touch point opportunities a job seeker has to influence an employer’s perception and opinion.  The job seeker wants to persuade the employer that they match the requirements of the job posting in every way – from the experience, the talents, the qualifications, the skills and expertise; and prove that they will add value to the company and to the department.

In most cases, it is not too difficult to interpret the job posting to determine the most essential requirements and skills the employer is searching for, but in each stage, it is up to the job seeker to connect their relevance to the job posting’s requirement.

The resume and the cover letter are the first touch points and it is up to the job seeker to make the connection from the job posting requirements to their ‘brand’ in order to influence an employer to contact them.

The interview is commonly the most difficult part for job seekers.  It is at this point where you must translate in a person-to-person conversation the elements of your ‘brand promise’ that came across in the resume and cover letter that influenced the employer to contact you (trial) for an interview.

While this is a simplified explanation of branding, job seekers need to think much the same way, because let’s face it, when you are looking for a job, you are the Chief Marketing Officer for yourself.

Leave a comment

Filed under Andrew Hudson's Jobs List, Human Resources, Job advice, Job Interview, Job Posting, Job Recruiters, Job Seeker, Social Media Jobs

Ace the Job Interview through Building Bridges


Let’s face it:  the job search process seems a little silly.

Your resume is supposed to spell out your years of experience, expertise and accomplishments using a dozen-or-so short, bulleted synopsis with the hope that someone ‘gets you’ and sees that your background, above everyone else, is the right fit for the position.

Now, saying that, resumes and cover letters are necessary and there are clearly effective ways to write impactful resumes and cover letters that help you to stand out.

Assuming your resume does open the door for you and you are now in the formal recruitment process, you are now faced with an even more daunting challenge: convincing the hiring manager at the interview that you are the right person for the job.

It’s during the interview where you not only must connect all of the relevance to the position they detected on your resume, but also where you must display a true passion and desire for the company and for the job for which you are applying.

I spoke with an HR manager at one of Denver’s biggest ad agencies last week and he told me that the thing that really stands out with him when interviewing someone is that the job seeker displays a level of self-assuredness not only about their skills, but how they can display how their skills translate to the specific job they are interviewing for.

“Often I see job seekers in interviews who are trying to convince me that their breadth of background would be a perfect fit for the company; I need you to connect your background to the specific job your are interviewing for – that is what I will be ultimately be judging you on.

“If someone appears desperate, then they will probably go overboard in describing how they can do anything we ask of them. Often, this also translates to long-winded answers which give us the impression you are boring.  If you are boring me, I’m left with the impression you will also bore our clients.

“Give me short, specific examples of how your background connects to the specific position.   Paint the picture in my head of how you will be the most effective person for this job.  Convince me that you are right for this job.”

Building Bridges

I’ve found that most job-seeking advice sounds good when you describe it, but in fact, is much more difficult in practice.  This is particularly true with advice about how to effectively interview.

The fact is that the end-goal for any job-seeking interview situation is to influence the perception of the person who is doing the interviewing in your favor; you want them to leave the interview believing you are the right person for the job.

One of the biggest mistakes people in interviews make is trying to quickly determine the answer you believe the interviewer wants to hear. There are a couple of things wrong with this approach.  The primary mistake is that you simply don’t know what the interviewer wants to hear; and secondly, you are giving up a great opportunity to display your true grasp of the issue.

When I was the Chief Spokesman for the Mayor of Denver, I perfected a few tricks that helped the Mayor to navigate through tricky media interview situations.

In any interview, we would prepare the Mayor to concentrate on 3-5 messages that HE wanted to get across in the interview – in other words, we worked with him to control weaving these messages into the interview.  So no matter the question, he would tailor his answers back to the points HE wanted to make.

This technique is called bridging and is completely applicable to the job-seeking interview process.

In bridging, the goal is to lead your answer to one of the 3-5 points you want to make – again these 3-5 points are going to be connected to your relevance to the job.  When you think about it this way, you can see that you are in much more control of the interview and can communicate with a much greater level of confidence and assuredness.

For example:

Q:  Our company is still coming to grips with using social media effectively.  What are the things that you would do broaden our reach using social media and how can we use a blog for our CEO to promote the company?

Wrong Answer:  Without question, you need to be on Twitter, Facebook and also we should create a CEO blog that will help promote your CEO.  I’m familiar with all social media and could really help this company promote itself using social media.

Right Answer:  My experience with social media tells me a couple of things.  Primarily, it requires a serious assessment of the need and as importantly the time, effort, and resources that are required to use social media effectively.  In my last position, we looked at all the tools we were using in our overall marketing efforts and developed a specific campaign that included social media to see how our customers would respond. Through Twitter alone we increased traffic to our point-of-sale website by 22% in the first 3 months.  But the blog we created was more difficult because of the lack of time and commitment from upper management. But the critical issue is this: before committing to using one social media tool over the other and to set realistic expectations about what social media can deliver, its important to test different social media tools.

As you can see, the second answer uses the bridging phrases ‘My experience…tells me a couple of things’ and ‘…the critical issue is this.’  Using these types of bridging phrases immediately sets up an expectation of an authoritative response.  Bridging gives you power – it allows you to use past experiences to demonstrate a point and it highlights your expertise and how it would apply to the job your applying.

Here are several other bridging phrases that can help you:

From my perspective…

I have heard that too, but the real focus should be on….

If I may, let me pick out another point that is equally as important….

Based on a similar project I was involved in, I might describe it differently…

Looking ahead, I believe…

Here’s a related point I’m even more familiar with…

That’s an important point, but here’s my view on the issue…

The question might also be…

Opinions might differ on this point, but here’s my bottom line…

Let’s use another perspective…

Some people might consider this is the most important issue, but my experience tells me that…

Bottom Line
Bridging works.  Remember, don’t always answer the question in the way you think the interviewer WANTS to hear the response, think about how you can get to the answer that is most helpful to demonstrate your 3-5 points you want to make in an interview.

2 Comments

Filed under Andrew Hudson's Jobs List, college graduate, entry level, Human Resources, Interview Questions, Job advice, Job Boards, Job Interview, Job Posting, Job Recruiters, Job Seeker, older job seekers, Social Media Jobs, Uncategorized, Workplace culture

Older job seekers: challenges and issues – advantages and opportunities

Older job seekers face unique challenges and issues but also have tremendous advantages and opportunities.

Many older job seekers have left the work force in upper mid-senior level positions and with it, the higher salaries and benefits that come with those positions.

The fact is that there are fewer mid-senior level management positions available and as such, older job seekers are finding it more and more difficult to land a job.

According to June statistics from the U.S. Bureau of Labor Statistics, more than half a million people age 50 and older are unemployed and looking for work and the U.S. Department of Labor said that workers age 55 and up have an average duration of joblessness of 35.5 weeks, compared with 23.3 weeks for job seekers between 16 and 24 and 30.3 weeks for those between 25 and 54.

Looking for a job, under any circumstance at any age is still a hard thing and unfortunately, most people have no formal training in searching for a job which can be frustrating as you get older.  In addition is the reality of age discrimination: employers or HR recruiters who are basing their hiring decisions based on age.  In their minds, their first thought is that an older job seeker is over-qualified and will be demanding a higher salary.

While it is difficult for older job seekers to eliminate the stereotypes about their age, it is necessary to replace those thoughts with a rock-solid confidence that emphasizes skills and capabilities.  Savvy employers recognize that older job seekers offer the benefit of defined expertise as well as maturity, judgment and wisdom about industries and trends that comes from their past experience.

In addition to just understanding how to find the jobs that are available, I always suggest to older job-seekers to do a few critical things:

1.) Re-learn HOW to look for a job. Many older job seekers have not had to look for a job in a very long time.  Gone are the days in which you open the newspaper, scan through hundreds of jobs and blindly send out your one tailored resume to employers.  Today, looking for a job is very similar to crafting a strategic marketing campaign with laser-focused targets.   Each resume must be customized and needs to define the relevance of your capabilities and experience to the job you are applying.   Networking and cold-calling are critical tactics to open doors.   Selling yourself as a product might seem awkward, but in much the same way, you need to define the value you will bring to an organization and specifically explain how you can help the organization solve a problem.

2.) Create a jobs skill audit. A jobs skills audit will help you focus on what you want to do and identifies the skills that make you a viable candidate. Sit down with a pad of paper and list every skill that you have developed in a lifetime of work.  It could be anything from supervising employees to developing massive budgets to the skills associated specifically with your expertise. Just brainstorm all the skills you have and then go back and start to prioritize those skills into two columns – primary and secondary skills. You will be amazed at how much more you recognize about yourself than when you first began this exercise. In addition, you will begin to see opportunities in terms of how these skills may be transferable to different careers and jobs.

3.) Create a ‘personal brand statement’. Every interview will start with the question: “Tell me about yourself.”  Consider your ‘personal brand statement’ as the summary statement that describes who you are, how you differentiate yourself from others in terms of background, skills and expertise and why you are someone who should be hired. Your resume should back up your ‘brand’ in terms of prior experience, training, and expertise.

4.) Learn how to be a good job interviewer. Let’s face it – once you are being interviewed, it really is an audition. When you get to this point, you’ve already been ‘scrubbed’ and you (as well as others being interviewed) have been determined to have matched the criteria and are considered qualified for the job. You are now being judged on other things: can you think on your feet? Do you have a good personality that will fit the company culture? Are  you confident? Can you sell yourself? Can you make tough decisions?  Can you juggle several projects at once?  Are you friendly?  Creative?  Analytical?

Perhaps most importantly, can you talk passionately and enthusiastically about yourself, your qualifications, your experiences and about the prospect of working for a new employer?

There are a lot of common questions that get asked at an interview and you need to be prepared.

- Open ended questions (why do you want to work for us? Tell us why you’d be a good fit here?)
- Hypothetical questions (‘What if?’ questions. How would you handle the following situation?)
- Direct questions (What specific skills do you have for this….?)

5.) Research the company you are interviewing for. At the interview, you also need to have researched the company you are interviewing with and the industry in which they operate.  With the Internet, there is tons of access to information about companies, organizations and the people who run them.  Read their SEC filings.  Scan their annual reports. Research media clips.  Use ‘Linked In’ to research key individuals.  Understand the company’s goals and challenges.  Be able to ‘talk’ their language.  What key industry metrics does this company use to measure success?

6.) Consider becoming an independent consultant. You have a ton of knowledge that comes from years working in your career field and in your industry.  Revisit your former employer or reach out to former clients and other industry contacts and see if there are opportunities for you to provide them with short-term or temporary project-based consulting.  Often, companies who are on full-time employee hiring freezes allow departments to hire contract consultants to work as consultants.  Be prepared to offer ideas for how your expertise can help the company.    Also be prepared to discuss how much you would charge for your expertise.  Some consultants charge by the hour, while others charge a one-time project fee.  In either case, it’s important to calculate what you are worth.  Consider your hourly fee, all of your expenses and what you would likely make if you were a full-time employee with benefits.   I’d also suggest developing a simple agreement that specifies your work.  Click here for a step-by-step way to determine your consulting rate.

7.) Take advantage of free resources. The American Association for Retire Persons (AARP) offers free job seeking expertise for job seekers over the age of 50 including articles, surveys on the best employers for older employees, webinars and career fairs.  Click here for the AARP work website.  In addition, your local city and state offer resume building workshops and one-on-one job skills consulting to help you develop more confidence in your interview skills.  Connect with your local industry association to find out about networking groups, seminars and other opportunities to meet with employers who are hiring.

1 Comment

Filed under Andrew Hudson's Jobs List, Interview Questions, Job advice, Job Interview, Job Seeker, older job seekers, Uncategorized